dough verified

Say hello to designer turned founder Sonali 💗 She marries fine art with fashion, weaving stylistic inspiration from the impressionist era with modern street art. Sonali dreamt up her brand after being dissatisfied with the generic hair tie that left her hair broken and wrist looking dull. She founded Soieli, a New York-based hair accessory brand born out of the desire to make hair accessories that rival jewelry. Soieli comes from a swirl of the French words soie (silk) and soleil (sun), reflecting Sonali's mission to bring light into people’s lives through one-of-a-kind silk pieces.