Say hello to Flor ✨ She's a Latina woman that believes in the magic of being yourself and empowering women to feel confident through handmade colorful bags. Growing up in a society that pushed us to follow a 'standard', Flor wants to break the mold, using fashion as a way of expression, to feel free and powerful - no rules, no trends, just you. 'Florecer' is a Spanish word that means: to bloom & to thrive. Both connects in this self-journey of discovering, acceptance & growth, but always maintaining our essence. Florecer is born to accompany you in that process as an expression of yourself.