Freshly Baked | Meet 12 Women Making Moves, from Plant Based Activewear and Block Printed Tea Towels to crystal Intimates and CBD deodorant
Every Friday at 8AM awe-inspiring founders join the Dough community and offer our VIPs a treat.
Apparel & Accessories
P.MAI Founded by Phuong
Like any city gal, Phuong wanted to feel polished yet comfortable while out and about, whether commuting to work or on her way to dinner.
She knew a backpack would be a smarter and more ergonomic option, but she grew frustrated when she couldn't find one that genuinely combined form and function. Thus P.MAI was born.
P.MAI donates 10% of all sales to Feeding America.
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Formé Founded by Maureen
“Our shoes have superpowers. They make us stand taller and prouder. When your shoes are comfortable, you feel good, and you accomplish more.”
Say hello to Maureen 👋🏼 She wants women to actually wear the shoes they love and believes no shoes should go unworn or, worse, go to a landfill prematurely due to an uncomfortable fit. That’s why she created Formé, the shoe stretcher, and shaper that keeps all footwear fabulous and functional.
💵 as a vip save 15%. Become a VIP.
Reprise by Mary
Say hello to Mary 👋One day, while cleaning out her closet, she became curious about the materials used to maker her clothes. Mary was shocked to discover everything she owned was made of plastic, often masked as polyester, and became determined to find activewear made without harmful materials. Inspired, Mary created her own line of plant-based activewear, Reprise.
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hellbent. founded by Anna
Say hello to Anna. She is hellbent on making sure every woman knows that they are a badass. Whether you are a single mom with three jobs, a college athlete, a young entrepreneur, or a woman still finding her way, you are a badass.
Hellbent is a name that instills the idea of change, reckless determination, purpose, fearlessness, guts, and of course, badassery.
💵 as a vip save 20%, receive free shipping, and receive a free hellbent sticker. Become a VIP.
The Bee & The Fox by Ashley
Ashley founded The Bee & The Fox with nostalgia in mind. Most of us have an early memory surrounding a t-shirt; that souvenir shirt you pined for on a family vacation, that obnoxious holiday sweater your grandma bought you that smelled like mothballs, that shirt that’s been in your drawer so long it’s now perfectly tattered, an oldie but goody.
The Bee & The Fox was built from a love for design, paying homage to the legacy of t-shirts, along with a mission to spread authenticity and empowerment.
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ARCH NYC founded by Jazmin
Say hello to Jazmin 👋 When she was laid off from her marketing role in the fashion industry she took the opportunity to carve her own path and founded ARCH NYC.
ARCH NYC's here to forward the style agenda by providing curated capsules that shift women out of their fashion comfort zones. The line is meant to be a space for daring, disruptive, and conversation-starting products.
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Beauty
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Half Hippy founded by Marian + Upahar
Best friends, Marian and Upahar, are the founders behind Half Hippy, a conscious lifestyle brand that is rooted in the philosophy of balance and being kind to our bodies.
Half Hippy believes in a wholesome approach to both product formulation and lifestyle options. Their ethos is to harness the power of nature to enhance and provide clean skincare and beauty lifestyle solutions, with the belief that quality and sustainability are synonymous.
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Gifting & Stationery
Alietum founded by Rachel
As a graphic designer and art director, Rachel has spent the last decade of her career sitting squarely in front of a computer screen. Feeling fatigued and uninspired after gazing endlessly at digital renderings and demanding deadlines, she developed a passion for working with physical products.
At Alietum, each piece is designed and finished by hand.
💵 Save 20% and receive a black & brass hexagon pen (a $45 value) . Become a VIP.
Home & Office
Freckled Fuchsia founded by Chandlyr
Say hello to Chandlyr 👋 Her love for the design process, vibrant colors, lively patterns, and tactile printmaking techniques has led her to create products for the home and inspire others through the lens of block printing and pattern design.
She founded Freckled Fuchsia at the intersection of playful creativity and contemporary design.
Side Note: We collaborated with Chandlyr on our Dough Welcome Kits last summer. She designed our signature Dough pattern which we still use today!
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Jewelry
Ora Ana Founded by Veronika
One day while out shopping in SoHo, Veronika spent hours unraveling the backstories to the jewelry on display, imagining how they came to be. She left inspired and set out to create Ora Ana, a collection of simple, bold & overstated next level jewelry.
Ora Ana donates a portion of sales to Direct Relief, providing PPE to health-care workers on the front lines of COVID19.
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Gwen Beloti Collection founded by Gwen
A Brooklyn native and creative, Gwen has always loved all things a la mode from clothes to jewels to pens that sparkle. However, for the girl who loved fashion, shopping wasn't always easy, as she had dealt with body image insecurities for much of her life. This led her style to be influenced a great deal by accessorizing. Gwen's experience as a consumer first, and trained designer second, is the foundation of her collection today.
Gwen Beloti Collection partners with Little Dresses for Africa, whose mission is to provide relief to vulnerable children throughout Africa.
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Sexual Health
Chakrubs founded by Vanessa
"Our sexuality is the most intimate part of who we are, and if we’re ashamed from a young age to explore what brings us pleasure, we’re never going to feel connected to anything."
Meet Vanessa 👋 She's the founder behind Chakrubs, a crystal-centric sex shop bringing a sense of sacredness to your playtime. Chakrubs is dedicated to encouraging self-awareness and love, through the pursuit of education and acknowledgment of ancient wisdom and intuition.
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